Pristino 12‑Month GTM Partner Proposal
From "no pipeline & no conviction" to a repeatable acquisition engine
Prepared for: George Bezerra, Founder & CEO – Pristino Labs
Prepared by: Jordan Murphy – GTM Partner & Advisor
Where You Are Now (In Your Words)
You don't have a "thing" problem. You have a GTM system problem.
"I know the problem exists… but I'm not getting in front of people."
"I don't feel confident in the messaging and positioning."
"I'm hesitant to blast and burn reputation on generic outbound."
Pre‑revenue, ~18 months runway, strong domain expertise and one real‑world validation.

Bottom line: You're a proven operator without a proven go‑to‑market engine yet.
Diagnosis: The Real Constraint
Not product. Not skill. Clarity + volume.
What You Have
You've solved the "messy data + AI trust" problem inside real companies. You have deep domain expertise and genuine market insight.
Real-World Validation
Proven inside actual companies
~18 Months Runway
Time to build the right way
What's Missing
One Nailed ICP & Narrative
A story you fully believe in and can deliver with conviction every single time.
Daily Repeatable Outbound Cadence
A system that compounds signal rather than sporadic activity.
A Simple Way to Learn & Iterate
Structured feedback from real conversations that improves the engine over time.
Result: lots of thinking, very little compounding signal.

Our work together is building and tuning that GTM engine with you, not to you.
Engagement Overview: How We Work
You stay the expert. I bring the GTM system, partners, and pressure.
Your GTM Coach & Architect
I act as your GTM coach and architect — not a black‑box agency. You always know what's being built and why.
Async‑First
Most work happens asynchronously with a 24–48 hour weekday SLA on reviews, copy, and strategy questions.
Live Weekly Cadence
One 60–90 minute weekly working session to co‑create assets, review metrics, and make decisions together.
Bandwidth Protection
I fully manage the volume side of outbound and signal partners. You'll still play a key role in list building and enrichment for defined enterprise motions.
Your Role in This (Non‑Negotiable)
This only works if you're in the arena.
This is not "done for you while you watch." It's built with you. You'll specifically be responsible for:
Take All Qualified Sales Calls
Share real feedback — transcripts and recordings from every qualified conversation.
Consistent Founder‑Led Manual Outreach
Send a consistent volume of custom Looms, DMs, and warm intros each week using talk tracks we co‑refine.
Implement Agreed Changes
Execute updates to LinkedIn, your site, and your content based on our weekly decisions.
Show Up Weekly
Make decisions and keep the flywheel spinning. Attendance, follow-up and follow-through are the fuel.
The Goal
The goal isn't to pull you out of GTM. It's to focus your effort on the highest‑impact motions, then scale what works.

If we agree on a weekly activity target, I will hold you to it — and we'll review progress together every week.
Roadmap
12‑Month Roadmap
Three phases to a durable GTM engine
Build & Launch
Nail ICP, narrative, land offer, start outbound
Scale & Optimize
Make pipeline predictable, sharpen sales
Institutionalize
Embed GTM into company, prep hiring

Each phase builds on the last — from finding the signal, to amplifying it, to owning it permanently inside Pristino.
Phase 1: Build & Launch (Months 1–4)
From "who do I target?" to a live, learning GTM engine
You Own
Clarify Goals & Constraints
Business goals, "no‑go" segments, and deep domain war stories.
Implement Messaging Changes
LinkedIn and website updates per agreed direction.
Manual Outreach & Call Feedback
Highly personal outbound touches to top accounts, same-day replies to high-intent signals.
I Own
ICP, Personas & Messaging Doc
CFO / Head-of-Data personas. Diagnostic‑style land offer packaged for conviction.
DFY Outbound Partner
List building, sequence loading, sending, and QA. You don't touch the plumbing.
GTM Dashboard
Volume, replies, calls, and opps — simple and visible from day one.
We Co‑Create
Final ICP, Narrative & Offer Language
LinkedIn & Website Copy
Weekly Experiments & Adjustments
Phase 2: Scale & Optimize (Months 5–8)
From "calls here and there" to predictable pipeline and better closes
You Own
100% Qualified Call Attendance
Show up, log outcomes, and share context on every deal.
25–50 Founder‑Led Actions/Week
Custom Looms and DMs to high-value accounts, every single week.
Timely Follow‑Ups & Content
Thoughtful follow-ups post-calls, content tuned to what we're seeing in outbound.
I Own
Performance Analysis
Focus on best ICPs, signals, and angles. Continue managing DFY outbound infra.
Sales Process Design
Discovery structure, pitch refinement around "trusted AI on trusted data," objection-handling blocks.
Early Wins → Proof Assets
Turn early client stories into case-study-style narrative and proof.
We Co‑Create
Call Reviews & Script Refinements
Second ICP / Offer Testing
Once the core motion is working.
Content & Narrative Alignment
Reflect what's working in outbound into your public story.
Phase 3: Institutionalize & (Optionally) Hire (Months 9–12)
From "Jordan + George" to a Pristino GTM OS
You Own
GTM / Sales Hire Decisions
Decide if/when to hire and manage them internally.
Implement Processes & Rhythms
Meetings, dashboards, and team expectations inside Pristino.
Face & Voice of Pristino
Continue being the domain authority and primary market presence.
I Own
The Pristino GTM OS
ICPs, Narratives & Sequences
Scripts, cadences, and dashboards — fully packaged.
SDR/AE/RevOps Scorecards
Role scorecards and interview guides for internal GTM hires.
Coach you as a GTM leader: running pipeline reviews, managing GTM talent, keeping the engine from decaying.
We Co‑Create
External vs. In‑House Decisions
Which functions stay DFY vs. move inside Pristino.
Next 12–24 Month Resource Plan
Targets and investment for continued scale.
New GTM Motions
Additional channels and co-builds to layer on top of the proven engine.
What I'm Absorbing So You Don't Have To
Complex GTM pieces I take off your plate
I do not replace you in GTM. I bolster your confidence and decrease uncertainty with proven motions, clarity and dependable advisory. I remove the heavy, technical, and repetitive work so your limited time goes into the conversations and manual touches that move deals — this becomes increasingly more valuable as you take on clients to fulfill so client acquisition doesn't become a dropped spinning plate.
Signal‑Based Account Monitoring
Architect and maintain hiring, stack, funding, and AI/analytics signal monitoring across your target accounts.
Full DFY Outbound Partner Management
List building and messaging, sequence loading and QA, day-to-day campaign execution — entirely handled. Plus signal insights for the founder-led enterprise motions.
Execution & Infra Management
Vendors, replies, and ongoing optimization. You're not herding contractors.

GTM Metrics Layer
Dashboards, platform access, and weekly recommendations — always on, always visible.

You get the benefit of a GTM "team" without adding management overhead.
How We'll Communicate & Execute
High‑leverage, low‑friction collaboration
Working Rhythm
Weekly 60–90 Min Live Session
Deep work on ICP, messaging, and sales. Review metrics, decide tests, and unblock execution.
Async Channel (Email / Telegram)
I respond within 24–48 business hours on reviews, copy, strategy questions, and call feedback.
Shared GTM Board
Experiments, pipeline metrics, and decisions tracked in one place — always current.
Founder GTM Expectations
A Few Hours of GTM Focus Per Weekday
Calls, manual outreach, and content. Wider calendar availability decreases friction in meeting booking.
Weekly Activity Targets
If we agree on a weekly quota — e.g. 40 founder-led manual touches + 3–5 calls — I will hold you to it and we'll review progress.

Accountability is a feature, not a bug. Consistent activity is what separates "exploring GTM" from building an engine.
Investment & Options
Two ways to work together
Option A
Cash‑Only GTM Partner
Full 12‑month GTM Partner engagement as described — architecture, outbound management, advisory, and execution.
$8k
Per Month
12‑month term · 4‑month minimum
For context: comparable GTM + outbound + sales shops often run $6k–$20k/month for similar scope.
Option B — Recommended
Performance‑Aligned
Same 12‑month scope, same 4‑month minimum. Upside tied to revenue — not equity.
$4k
Per Month
Base retainer
15%
Cash Collected
From any client after we begin our engagement, for the life of that client

You retain 100% equity. I'm aligning upside with revenue, not ownership.
Why This vs. Your Other Options
Course, DFY, or a GTM partner in the trenches?
$8k Course
Information, no implementation, no accountability. You learn what to do but still have to figure out how — alone.
$2k/Month DFY Outbound
Blasts whatever message you have today. Risks burning your market without fixing positioning or the sales process first.
This Engagement
You stay in the driver's seat as the domain expert. We co‑build the offer, narrative, and sales process. I run higher-volume outbound and infra with partners and coach you through execution. You get a system you own — with evolving product-market fit and messaging experiments, not just "some campaigns."

If you want to stay hands‑off, this isn't the right engagement. If you want to aim your time at the 20% of GTM that produces 80% of results, this is exactly what it's for.
Next Steps
If this feels like the right fit
🎯 Choose Option A or B
Select the engagement model that fits your current stage and risk tolerance.
🤝 Sign the Agreement
A simple 2–3 page agreement with the 4‑month initial term clearly spelled out. First payment made at signing — prepayment discounts available.
🚀 Kickoff in 7–10 Days
Week 1: ICP & narrative workshop
Week 2: Offer & messaging, outbound architecture
Weeks 3–4: Outbound live, calls on your calendar, first iterations

Jordan Murphy – GTM Partner & Advisor · You already know the problem is real. This is the structured way to find out, fast, if this is the "right thing" — and to build the GTM engine that gives you that answer and scales it.